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SEO for Doctors

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SEO for Doctors

SEO for Doctors

In today’s competitive online market it is imperative to be on top of your game. Every professional including doctors should have a website by now and offer ways to connect with their clientele. Understanding SEO best practices and marketing strategies can be somewhat confusing but it is well worth the effort. In reality, in order to preserve the health of their practice, SEO strategies are essential. Having a web presence is essential for today’s physician but it is also important to employ effective SEO strategies in order for the site to be seen by consumers who will be benefited by the doctor’s services. There are three critical SEO strategies that doctors should be aware of.

The Need of Local SEO

A physician typically has a local office which they work out of even if they are associated with multiple local hospitals. Most of their clients are going to come from the immediate region around their office and for this reason local SEO is a must. It’s useful to get the site seen by consumers in the immediate area who can use medical services. Doctors provide services to those who live in the area and so using geo tags is essential when developing site content. In other words, it is far more valuable to an SEO campaign to use the term “rheumatology specialist inNew Jersey” than to just use the term “arthritis.” Besides just using geo specific content on a website, there are other local SEO strategies which can target persons within a specific region. The site’sMeta information should include geo tags as well. And it is also important to identify the office in local search engine’s directories. The point is to get the doctor’s office to show up in local search results.

Using a Blog for SEO

Asking if you really need a blog or not is pretty much like asking if you really need to exercise for your health. Like exercise, SEO is not something that you do one time and reap the benefit for the rest of your life. SEO is an ongoing process which incorporates various strategies into an effective campaign which is aimed at reaching your potential audience. Search engines are constantly watching for fresh content and there are different keywords that are “hot” each month. For the physician, a blog is the perfect solution to many problems. It offers search engines fresh content on a regular basis and offers consumers answers to their medical questions. Blogging is an effective way to keep your site in the sight of search engine crawlers without having to rewrite websites. Having an informative blog that interests users can help net you lots of inbound links to your site for your specific keywords.

Medical SEO and Social Media

Social signals are one of the fastest growing trends in the search world today. For healthcare marketing, social signals can play a large role in SEO success. Search engines continue to place higher value on social content. This means that content which gets shared, liked, commented on, talked about, linked to retweeted and +1’s is likely to wind up in search results more frequently. Whenever a user takes action on your content through a social media platform, it helps your site move toward the top rankings in search results. This means that patients will be able to find your offices more easily when they enter a search for a local doctor. Social platforms are busy places and it can seem difficult to get your voice heard and shared. However, it’s really easier than one might think. There are many more doctors who are active on Facebook and other social sites today. In order for doctors to be “connected” with their clients, it is important for them to actively participate in at least two social sites for professional purposes. Doctors can make use of social media to help drive traffic to their sites which in turn improves their ranking in the SERPS – the goal of an SEO campaign. Doctors should use social media sites to their fullest potential starting with having optimized profiles on each social site. After that it’s all about creating fresh content and interacting on a regular basis with potential clients. This can mean anything from answering simple questions about a procedure to writing full texts dealing with pertinent health issues. Connecting with an audience is essential for effective SEO.


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